‘News First’ one of India’s leading newspaper offers great solutions to clients for advertising. They are one of the publications, who are constantly looking at innovations to create a great impact for clients. However, clients who want to advertise in the newspaper are either not aware of the offerings or are apprehensive in using innovations given a perception of high cost. They therefore end up using regular ads of a small size. This often doesn’t create the impact they desire. Design a campaign to communicate that innovations also come in small sizes and encourage clients to invest in innovations at an incremental cost to create the one-time impact and great talkability for their brands.